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ActifZ Lead
Privacy policy
Last updated: 7 October 2026. Publisher: ACTIFZ REALITY SARL.
This policy describes the data ActifZ Lead processes, why, for how long, who can see it, and how to ask for its deletion. ActifZ Lead is a service of ACTIFZ REALITY SARL; the company’s general policy is published at https://actifz.ma.
ACTIFZ REALITY SARL
a limited liability company under Moroccan law
Registered office: Boulevard Moulouya, Résidence Sami Center n°10, 5ème étage, n°60, Lotissement Selouane, Oulfa, Casablanca, Maroc
Trade register (RC): 743567 — Casablanca · ICE: 004013653000060 · Tax ID (IF): 73297226
Phone: 05 20 26 28 21
1. Who is concerned
Two people: the LEAD, who writes to the WhatsApp number of a real estate professional using ActifZ Lead; and the USER, a member of that professional’s staff, who signs in to the service.
2. The data processed
For a lead: their phone number, the profile name WhatsApp transmits, the content of the text messages exchanged, the nature of attachments (voice note, image, document — the file stays with WhatsApp), the qualification answers (budget, property type, timing, financing), the visits booked, and the technical identifiers of the messages.
For a user: their name, e-mail address, role, interface language, and the log of their actions in the service.
3. Why
To answer the lead (through the Zenith assistant or a salesperson), follow the enquiry up to the visit, pass it to the professional’s management system, produce the professional’s indicators (number of enquiries, visits, response times), and keep the service secure. No data is sold or used for advertising.
4. Meta’s WhatsApp platform
Messages go through Meta’s WhatsApp Business API (WhatsApp Business Platform, Cloud API). ActifZ Lead also uses Meta’s management API to submit the professional’s message templates to WhatsApp for approval. The access tokens issued by Meta are kept in a table that only the ActifZ server reads; they are never sent to the browser or to a third party.
5. The automatic assistant
To write its replies, Zenith sends the conversation text and the project information to a language model provider (Anthropic). This provider does not keep this data to train its models. A lead can ask to talk to a person at any time; the assistant then stops.
6. Where and for how long
Data is hosted in the European Union (Supabase, Ireland and London regions) and at Vercel for the service’s server. It is kept as long as the professional keeps the lead’s file, then deleted on request, or within 30 days after the closure of the professional’s account.
7. Who can see it
The professional’s staff, according to the role the professional gives them. ACTIFZ REALITY SARL accesses it only for support and maintenance, at the professional’s request, and every access is logged. One professional’s data is never visible to another.
8. Your rights
Access, rectification, deletion, objection. A lead contacts the professional who contacted them, or ACTIFZ REALITY SARL at contact@actifz.ma; a user contacts their administrator or the same address. The steps are described on the “Data deletion” page.
9. Security
Password access, encrypted exchanges (HTTPS), data separated by company in the database, signature verified on every message received from Meta, action log.
10. Contact
ACTIFZ REALITY SARL — contact@actifz.ma. Demandes relatives aux données personnelles : contact@actifz.ma.